Coachella Shipping Free Earplugs With Tickets
Hearing loss is a very common ailment among concert attendees and festivalgoers, but some companies and promotion groups are helping to promote safe practices to ensure hearing longevity for all. Taking some pointers from Excision, Coachella is shipping their tickets with free pairs of Dubs earbuds. These earbuds are designed to decrease sound below harmful levels, and start a conversation of why it's important to protect one's hearing when attending a show. With a lineup that includes the likes of Axwell ^ Ingrosso, Kaskade and David Guetta, Coachella is a guaranteed to be loud.
The goal of the marketing tactic is to show festival goers that quality earplugs are not only vital for hearing protection, but can be made as a fashion statement as well. Dubs come in a variety of colors and fit sleekly into one's ear canal so that they are barely noticeable.
Coachella will take place in Indio, California on April 10-12 and April 17-19, 2015. Watch 2014's trailer below: