Pasquale Rotella and Under The Electric Sky Directors Discuss EDC Documentary
Over the weekend, Insomniac founder Pasquale Rotella premiered his Electric Daisy Carnival Las Vegas documentary, Under The Electric Sky, at the Sundance Film Festival. Billboard got a chance to sit down with Pasquale, along with directors Dan Cutforth and Jane Lipsitz, to discuss what the film is really all about.
"It's about the experience, and the most important element is the crowd," says Rotella, who functions as the executive producer of the 3D film. "You go to connect. That's something that's difficult to understand if you come from pop, rock, hip-hop or rock. For us it was a no-brainer. I consider [the audience] the headliners. Everything is important, but the fans just a little bit more."
The documentary is not all about the famous producers. Instead, it focuses on telling the stories of festival attendees: a couple reunited, a crew of bros from Massachusetts, a wheelchair-bound man from the California desert, and a young woman with anxiety issues. These tales serve to highlight the diversity of the crowds at EDC and illustrate that people travel from far and wide to experience the event—but ultimately, all come for the same purpose.