Rob May and Ian MacPherson of the Bixel Boys aren’t just a Los Angeles duo rocking the electronic scene with their big room underground sound. Thanks to their wildly popular #FREELIFE campaign, the duo is now becoming an icon for one of EDM's most trendy philanthropic endeavours. Due to the massive success of their exclusive #FREELIFE jerseys, they have begun to sell them for $35 each. 100% of the proceeds are going to Camp Kesem, which is a non-profit organization that provides a free summer camp for children whose parents have been affected by cancer. A growing number of world class producers like Skrillex, Martin Garrix, and Dillon Francis have been seen wearing the jerseys.
The Bixel Boys said, "We wanted to give away some shirts. We didn't wanna sell them. We wanted them to be something special, something earned. We put this thing out and said, 'Send us 150 words about why you think you deserve a #FREELIFE shirt and we'll pick 10 people.' I was expecting to get maybe 20-30 emails... we ended up getting thousands.”