Deadmau5 Fires Back At Disney With 1,000+ Page Response
According to Eriq Gardner of The Hollywood Reporter, deadmau5 has responded to Disney's 171-page opposition to his trademark attempt by sending a 1,000+ page response (including exhibits) to the United States Trademark Office. For those unfamiliar with the back-and-forth between the two parties, deadmau5 attempted to trademark his mousehead logo earlier this year, and Disney is blocking the trademark. The corporation says, "[The] Applicant’s Mouse Ears Mark is nearly identical in appearance, connotation, and overall commercial impression to Disney’s Mouse Ears Marks."
Over the past few days, it's been revealed that deadmau5's disagreement with Disney has cost the star producer a few big opportunities. Gardner reported on Billboard Biz (subscription required) that deadmau5's dispute with Disney made him lose the chance to remix the Star Wars Rebels theme song. Disney chose Flux Pavilion to remix the song instead. According to Gardner, "Deadmau5 now says he wouldn't ordinarily consider partnering with Disney but would have considered Star Wars Rebel to help resolve the trademark dispute."
Also, Disney recently prevented deadmau5 from scheduling a performance on the Jimmy Kimmel Live! talk show. ABC (owned by Disney) reached out to deadmau5's team to ask him to perform during Kimmel's Halloween show. However, the offer was rescinded after Disney's upper management heard about it. A Disney/ABC employee said, "We have to stay away from [Deadmau5] until the matter is resolved."
One of the more shocking assertions of deadmau5's legal response is that Disney reportedly wanted to partner with the producer on a re-imagining of Fantasia for the film's 75th anniversary. Disney went through a concert promotion company in October 2013 to try and make the partnership come to fruition.
Deadmau5's response states: "The pitch involved deadmau5 creating and performing new original music at live Fantasia concerts at major venues around the world, including the Hollywood Bowl. The rationale given for selecting deadmau5 for this opportunity was that: 'Deadmau5 is the most innovative musician of our time, and Disney the most successful entertainment brand to ever exist. Bringing these two visionaries together, with this particular franchise, provides an incredible opportunity that could touch millions of people around the world.'”
You can view the exhibit in deadmau5's response below.
It's interesting to see Disney's previous willingness to work with deadmau5. They wanted to work with the producer on their own Disney projects, but they are unhappy now that he wants to trademark his logo and monetize his brand. We'll be sure to keep you updated on the legal battle.
If you want to read deadmau5's full legal answer to Disney, we have embedded it below. Please keep in mind that the exhibits are not included, so it is only 36 pages.
Also, if you want to catch up on the deadmau5 vs. Disney battle, here are some links to our previous coverage:
[H/T: The Hollywood Reporter]