Avicii & Axwell /\ Ingrosso's Agencies Merge To Create Europe's Largest EDM Agency
Paragon Artists and ATM Management have announced their intention to merge into one massive agency named "Connected Artists." The two agencies, led by Panos Ayassotelis of Paragon and Eli Booker of ATM have combined their efforts and reputation in order to become Europe’s biggest indie EDM agency.
Connected Artists will represent their roster worldwide, except for in North America. Previous to the merger, Avicii was on Paragon's roster, and Axwell /\ Ingrosso were on ATM. The move also brings the following stars together under one agency: Arty, Cazzette, Erick Morillo, Alesso, Dirty South, Moby, and Otto Knows.
In an effort to better themselves and their clients, Paragon and ATM found it necessary to evolve into a more powerful, singular entity. Connected Artists is striving to generate a new level of engagement between their audience and clientele through creative branding and marketing and calculated touring schedules.
Connected Artists has released a statement about their new operations: “We both felt we were offering the same level of boutique services to our respective artists and wanted to combine to continue to offer an ever-evolving strategy to enable our clients to achieve their professional goals. We believe Connected Artists will offer the best level of ability to enhance our artists in this space and we look forward to this move and welcoming other agents and genres to our company.’'
This new super agency will give artists a lot more resources than they had before. It'll be interesting to see how Connected Artists progresses from here. Avicii and Axwell /\ Ingrosso both have big albums on the way. You can listen to a preview of Avicii's lead single in his Ralph Lauren commercial below.