YouTube has announced their intention to step into the world of electronic dance music. They have partnered with SiriusXM on a new weekly show, "The YouTube EDM 15." The show will curate the 15 hottest electronic dance music songs based on YouTube's viewership data.
The Chainsmokers will be the hosts of the show. The YouTube EDM 15 will debut on Friday, November 21 at 8pm ET on SiriusXM's BPM channel. If you're not a SiriusXM subscriber, the show will also be featured in playlists on youtube.com/siriusxm.
This announcement comes on the heels of YouTube's successful "The YouTube 15," which SiriusXM and YouTube collaborated on earlier this year. The show features general music, and its success was the catalyst for the creation of The YouTube EDM 15.
"Building on the great response to The YouTube 15 show on our SiriusXM Hits 1 channel, we are excited to collaborate again with YouTube to create The YouTube EDM15, which will spotlight emerging EDM songs on the world's largest music video platform," said Scott Greenstein, SiriusXM's President and Chief Content Officer. "With The YouTube EDM 15, we will deliver to our listeners direct access to music emerging from YouTube's worldwide audience and give our listeners an opportunity to go even deeper and discover even more of the EDM they love."
Vivien Lewit, YouTube's Head of Label and Artist Relations, said, "After seeing The YouTube 15 on SiriusXM bring both more airplay for established artists and first-time radio airplay for many emerging artists, we see even more opportunity by teaming up again with SiriusXM to provide the data for The YouTube EDM 15. Together we're connecting more fans with their favorite artists and helping them discover new music from all over the world, anytime and anywhere they're listening."
[H/T: Official Press Release]