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Gary Richards Discusses HARD Day Of The Dead, Holy Ship & His Career As Destructo

Gary Richards has developed his HARD brand into one of music's most respected festival brands. However, he's not only a promoter. The talented musician balances his promotion company with his own DJ/producer alias, Destructo. He recently produced HARD Day of the Dead, where he performed a Destructo set in addition to organizing one of the best festivals of the year.

HARD Day of the Dead took place at the Fairplex in Pomona, CA, which is where the Los Angeles County Fair happens every year. Richards says, "I feel like the Fairplex is a really good spot for Day of the Dead. It’s a real venue. It’s not like a park where you have to do everything."

At the start of August, Richards produced HARD Summer, but he booked it at Whittier Narrows, which is on the other side of LA County. He says, "Whittier Narrows and Fairplex have their pros and cons. It’s always nice to be in a park with grass, but we’ve been in a drought, so it was pretty dusty at Whittier Narrows. I liked the layout there and location, though. At Fairplex, there are a lot more amenities. There are lots of bathrooms, it’s right off the freeway, and a lot of parking. The buildings here are awesome. It’s kind of like when you have a house. You’ve got a view, but no pool. Or you’ve got a pool, but you’ve got no view and you’re on a busy street. Every location has its plusses and negatives."


Richards performing as Destructo at HARD Day of the Dead, flanked by Problem (left) and Too Short (right). (Photo credit: Eric Voake)

Richards decided to book the two massive festivals at different venues because HARD's normal venue, LA Historic Park, is being renovated. He states, "What happened with the State Park was that we did such a great job there that the state of California granted them $20 million for improvement. We thought this year we’d try Whittier Narrows and Fairplex and decide which one to go back to for next year. We were content at the State Park, but these venues are bigger. The State Park is 30 acres, and the Fairplex is 500 acres. It’s just trial and error."

HARD Day of the Dead and HARD Summer are huge, but they might not even be Richards' most popular events. Holy Ship has become the most popular floating festival in dance music. It's gotten so big that Richards has expanded Holy Ship to two different cruises in 2015. With so many stars slated to perform on the cruises, we'd imagine it's a logistical nightmare. However, Richards says different: "You would think Holy Ship would be more challenging to organize because it’s on water…But the boat is awesome and so is the crew. It’s just a different animal. 4,000 people as opposed to 100,000 people is just easier to deal with, even though you’re on the water on this floating city. It feels like it’s more manageable."

He adds, "HARD Day of the Dead is just so big. Just getting everyone in the door is tough. On the first day, people waited 45 minutes to get in, but I don’t want them waiting more than 20. From doing events so many times, we have graphs that show how many people show up at what time so that we staff accordingly. What happened on the first day was that no one came at the beginning because it was raining. They all came at a different time when the next staff came on, and everything backed up."

In addition to dealing with less people than festivals, Holy Ship can be a lot easier to manage due to the fact that it's the same process every year. "With Holy Ship, you’re dealing with customs and Homeland Security, and they know how to efficiently load that cruise ship every time," explains Richards. "I think what it is more than anything is that Holy Ship is always the same, but each time you changed locations for a festival, it’s a whole new plan. Talk to me after we do four shows at Fairplex, and we’ll have it down to a science. None of it’s easy, but I’m lucky I have really good teams that work on the events."

Richards' DJing/producing career (as Destructo) has been very successful lately as well. He recently released an awesome music video for "Dare You 2 Move," featuring Problem. The song will be released on the West Coast EP on November 24, 2014.

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Richards says, "Problem came up with the lyrics, and he was awesome. The lyrics are about driving and being in a car with cops around." In regards to the video, he explains, "I wanted it to have the feel of an old movie when they’re driving and the background looks like it’s not real…But it’s still wild and trippy. I referenced the movie Natural Born Killers when they’re driving and things are going on behind them. Also, Mr. Toad’s Wild Ride. It wasn’t filmed on a green screen. It was all real. We had a car attached to a truck with the camera mounted on the hood, and we cruised around downtown. The idea was to make it not look real though." 

Richards has always been one of dance music's tastemakers. Lately, he has been producing a lot of g-house, which he helped popularize in Los Angeles when he booked Amine Edge & Dance for HARD Day of the Dead 2013. He says, "I’ve always just made bangers for the club. I’m not this crazy songwriter. I’ve just wanted to make music for people to dance to. Then I made the g-house song with YG, and I was like this is cool mixing house and hip hop. He introduced me to Ty Dolla Sign. He started doing these harmonies and melodies. It really opened my eyes to what I can do musically more than just club music. But I’m not going to just abandon club music. I want to still keep it banging’ for the club, but I want to add in vocals to take it to the next level.

Working with rappers has helped him evolve as a producer. He explains, "I feel like working with all these rappers has been such an eye opener. Like when Too Short came in the studio to work with me, he asked me what our song is about. I didn’t know what the song was about. At the time, I was wearing a t-shirt that had rottweilers on it, so I told him it was about dogs. He wrote this whole rap about a horny dog who jumps the fence and pees on trees. It’s just so cool what you can express through music. I’m just trying to take it a little further with songs, but still keep it Destructo."

Richards is a very busy man, and it's been amazing to watch how he's balanced HARD with his career as a DJ/producer. His West Coast EP is coming out on November 24, 2014. He also announced his North American Ship2Ship tour, which will feature Anna LunoeMotez, and T. Williams as supporting talent. The tour will kick off on January 13, 2015 and end on February 18, 2015.

West Coast EP Tracklist

1. West Coast
2. Dare You 2 Move featuring Problem
3. Party Up featuring YG
4. Bust Them Cheeks featuring Too $hort
5. Scuzzlebutt featuring Kurupt
6. Nobody Else featuring Ty Dolla $ign & Warren G

Destructo's Tour Dates 

 

 

 

Sat

11/29

Perth, Australia

Stereosonic

Sun

11/30

Sydney, Australia

Stereosonic

Fri

12/5

Adelaide, Australia

Stereosonic

Sat

12/6

Brisbane, Australia

Stereosonic

Sun

12/7

Melbourne, Australia

Stereosonic

Fri

12/26

Dallas, TX

Lights All Night

Wed

12/31

Quebec, Canada

Grande Allee Street

Sat

1/3

Miami, FL

HOLY SHIP!

Ship2Ship Tour

Tue

1/13

Orlando, FL

The Beacham

Wed

1/14

Brooklyn, NY

Output

Thu

1/15

Washington, DC

U Street Music Hall

Fri

1/16

Toronto, ON

The Hoxton

Sat

1/17

London, ON

London Music Hall

Thu

1/22

Boston, MA

Whicky Saigon

Fri

1/23

Charlotte, NC

Label

Sat

1/24

Vancouver, BC

Fortune Sound Club

Wed

1/28

Calgary, AB

Commonwealth

Thu

1/29

Denver, CO

Beta Nightclub

Fri

1/30

Seattle, WA

Foundation Nightclub

Sat

1/31

Portland, OR

Whickey Bar

Wed

2/4

Phoenix, AZ

Monarch Theatre

Thu

2/5

San Francisco, CA

Audio

Fri

2/6

Chicago, IL

The Mid

Sat

2/7

Los Angeles, CA

Sound

Wed

2/18

Miami, FL

HOLY SHIP!

Cover photo credit: Eric Voake

Follow HARD:
https://facebook.com/HARDFEST
https://twitter.com/HARDFEST

Follow Destructo:
https://facebook.com/DestructoHard
https://twitter.com/DestructoHard




Tags Destructo Gary Richards hard day of the dead HARD Summer

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