After completing the recent purchase of B2S, SFX Entertainment, the largest global producer of electronic music events, continues its expansion with the purchase of the major ticketing company Flavorus

“We are excited to have Flavorus join the SFX family,” said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. “We are building a new, contemporary model for ticketing and their strength in complex technology, self-serve platforms and promotion will be very helpful as we introduce the next generation of ticketing experience to the music industry.”

Todd Sims, CEO of Flavorus, said, “It’s been incredible to watch SFX build the global platform for electronic music and we are excited to be a part of it. Being able to rapidly build our company globally and develop our technology platform to support the growing SFX group is a great opportunity for Flavorus.”

Founded in 1999 by Todd Sims and James Reichardt, Flavorus is the leader in electronic dance music ticketing and event marketing solutions. Flavorus is the exclusive ticketing company for major EDM events such as Electric Daisy Carnival, HARD events, and Pacha NYC along with 5,000 other partners.

[H/T: Yahoo Finance]

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