Bixel Boys Premiere March Madness-Themed "Bring It On" Video (EDM.com Exclusive)
March Madness is upon us, and the Bixel Boys have provided a fantastic college basketball-themed visual to go along with "Bring It On."
When Bixel Boys debuted their video for "Black December" a few months ago, they put their love for sports on full display. Their #FREELIFE mantra encourages you to be yourself at all times and not worry about what others might be saying about you. "Black December" featured athletes that embodied this mantra. With that in mind, Bixel Boys have expanded on the concept by featuring Michigan's Fab Five in their "Bring It On" video.
The Fab Five revolutionized college basketball by being themselves and not bowing down to the cultural standards pushed by basketball at the time. Five inner-city kids went to Michigan University, one of the most prestigious universities in the country, and shocked everyone by wearing baggy shorts and black socks. This might not seem crazy today, but in 1991, college basketball teams only wore white socks and short shorts. The Fab Five stuck to their guns and turned taboo into what is the current clothing standard in basketball.
The Fab Five stared down the college basketball establishment and dared them to "Bring It On."
In addition to the video, Bixel Boys have created a "Bixel Vs. The World" Bracket Competition on ESPN.com. If you finish in the top three of the March Madness competition, you will receive prizes from Bixel Boys, including concert tickets, merch, and yet-to-be-announced items. The password for the bracket challenge is "freelife."
Enter the Bixel Vs. The World Bracket Competition: http://es.pn/1lIFkGf
Buy the Bring It On EP: http://www.beatport.com/release/bring-it-on-ep/1196895