If you’re a producer, manager, promoter, or even just a dance music enthusiast, make the Winter Music Conference a top priority in 2015. I can’t tell you how many times I heard the word “network” during the week I attended the conference, and there isn’t a better word in the English language to describe what happens there.
The WMC, which takes place in Miami, Florida the week before Ultra Music Festival, celebrated its 29th anniversary this year, and is one of the biggest gathering of music industry representatives in the world every year. The week is full of special panel discussions, artist Q&As, seminars, and parties, all of which you are granted access to with the purchase of your WMC pass.
Every panel discussion I went to, someone brought up how great of a networking experience the WMC is. There are hundreds of people who have lots of experience in the music industry that are there to meet you and talk with you.
I was able to attend a Q&A with Kaskade and panel discussions with speakers from Spinnin’ Records, TH3RD BRAIN (Krewella’s Management), Beats Music, Ableton, and many more of dance music’s biggest influencers. Most fascinating of everything I learned was the story told by TH3RD BRAIN about the rise of Krewella. Essentially, without fully re-telling a story we were told in confidence, Krewella rose to fame after a series of ingenious viral marketing strategies that involved remixing an unreleased track from a leaked Skrillex soundboard.