Tomorrowland Partners With MTV For International Broadcasts
MTV sent out a press release today announcing they will be Tomorrowland's exclusive international broadcast partner in 2014. This marks the first time Tomorrowland will ever be televised, and it seems like a fitting way for the festival to celebrate its 10th anniversary.
However, the full festival will not be shown. The press release states that only two hours of Tomorrowland will air as a part of the MTV World Stage franchise. MTV World Stage is shown across 60+ international channels in nearly 170 territories, and it is available in 550 million homes internationally. MTV will air two 60-minute World Stage: Tomorrowland specials in August. Tomorrowland takes place in July, so it sounds like MTV will take their time to edit the festival down and feature only their favorite footage.
The press release also announced that MTV is working on a Tomorrowland documentary, which is expected to be released in late 2014. The documentary will celebrate Tomorrowland's past ten years as one of the world's most successful festivals.
Bruce Gillmer, Executive Vice President of Talent and Music Programming/Events for Viacom International Media Networks (VIMN), said, “Tomorrowland is a festival in a category of its own, so we’re excited to bring this content to MTV’s international audiences. Electronic dance music has been part of MTV’s repertoire for almost two decades, stretching right back to the early years – particularly in Europe. So working with Tomorrowland is a perfect fit, and connects us with the new generation of EDM fans and followers around the world.”
[H/T: Business Wire]
Cover photo credit: Radio Saturn