Deadmau5's Attempt To Trademark Mouse Logo Leads To Disney Investigation
Last year, deadmau5 applied to trademark his signature mouse head logo. However, Disney has revealed that it is currently looking into Joel “deadmau5” Zimmerman ‘s attempt to trademark the iconic mouse head. The logo that he is trying to register is a black mouse head with white eyes and mouth.
Even before attempting to trademark it, deadmau5’s mouse head has been his signature for years. It was used on his album artwork as far back as 2006. The 33-year-old producer has also had his mouse head used as part of a few merchandising campaigns. He even collaborated with NEFF in 2012 to launch a clothing line—Neffmau5—with a combination of the NEFF insignia with deadmau5’s mouse head. If deadmau5 is able to trademark his logo, it can start showing up on independent merchandise such as toys, paper, BMX bikes, and even some foods.
Disney, being the giant corporation it is, is not afraid to pursue legal action. The corporation is claiming that the deadmau5 icon bears a striking resemblance to the Mickey Mouse head, which has become somewhat of an emblem for the corporation itself. They believe that the similarity can mislead consumers. Deadmau5 himself said in a 2012 Rolling Stone interview regarding the likeness of his logo with Disney’s that, “Someone at the Disney patent office fell asleep on that one.” Check out a comparison of the two logos below, courtesy of legalwriter2011 from Flickr.
Disney is being given 90 days to investigate the trademark claim and present a case against it.
[H/T: The Hollywood Reporter]
Article written by Ash Khayami