According to The Hollywood Reporter, Insomniac CEO Pasquale Rotella has partnered with Interscope Geffen A&M (IGA) to launch Insomniac Records. Arty was announced as the first producer to sign with Insomniac Records, and he has a full-length album on the way this year.
“We formed Insomniac Records because we saw the need for a label that fosters the unique talents of dance music artists while also giving them a powerful platform to share their music with fans around the world,” said Rotella. “The Interscope team has an unparalleled track record of success and I believe that with our combined efforts, Insomniac Records will launch the careers of undiscovered artists while also attracting established producers, allowing them to create music that the fans will love.”
“Interscope’s core is built on finding great talent at the forefront of music whether it’s artists, producers, or executives.” said IGA COO/president John Janick. “Pasquale and Insomniac have built and nurtured an amazing culture and we’re excited to be a part of it.”
Insomniac's partnership with IGA might be a surprise, but the birth of a new label is not. In January, Insomniac's Artist Performance Director Bunny Eachon briefly discussed plans for a new label.
More than one million fans attended Insomniac's events in 2013. The company is most known for Electric Daisy Carnival Las Vegas, which brought in more than 345,000 fans over three days last June.
[H/T: The Hollywood Reporter]
Cover photo credit: Jordan Shiraki