EDM.com Spotlight

EDM.com Spotlight

EDC Week Brings The Heat

As the beginning of summer nears, festival season has kicked into full gear. Spring Awakening in Chicago, Bonnaroo in Manchester, TN, and Sónar in Barcelona took place over the weekend. But there is no need to look back in nostalgia just yet, because EDC Week is upon us!

After making its rounds in Mexico and New York this year “On the Road to Vegas,” Insomniac’s renowned Electric Daisy Carnival reaches home base on the Las Vegas Motor Speedway this weekend. The three-day festival is preceded by Insomniac’s EDMbiz Conference & Expo from June 17-19th. EDMbiz, now in its third year of existence, is similar to Miami Music Week in that the schedule is full of panels, demos, and presentations. It provides ample opportunities for attendees to rub shoulders with the movers and shakers of the EDM industry and get an inside scoop on where the industry is headed.

Much like EDC Las Vegas, EDMbiz boasts appearances by some of EDM’s top producers. From conversations with Above & Beyond to a panel featuring the likes of Borgore, Carl Cox, and Steve Angello, EDMbiz is a colossal meeting ground for the industry to touch base regarding its sustained vitality. Pasquale Rotella, the CEO and Founder of Insomniac, describes the event best, saying, “On the one hand EDMbiz is about creating business opportunities, learning and networking, but on the other hand it’s also about discussing the steps the industry must take to preserve the unique elements of dance music events that make them so special.” The focus on preserving the genre’s culture is such an important facet to EDMbiz, and it is arguably what makes it such a highly anticipated event.

But if you aren’t interested in getting the low down on the technicalities of the industry, no sweat. EDC Las Vegas is still the centerpiece of EDC Week, and it has a lineup sure to quench any degree of EDM-induced thirst you may be experiencing. From DJ Snake, to Armin van Buuren, to Maya Jane Coles, to Knife Party, to Coone, EDC LV plans to leave no subgenre untouched. Attendees are in very good hands too, considering Rotella – who often refers to the audience as the “headliners” – is not only one of the most influential players in the EDM industry, but also a product of the underground rave scene that has given way to the genre’s popularity today.

The EDM icon is known for constantly paying homage to these roots. He is also known for releasing Insomniac's full lineups much closer to the dates of the actual event than other promoters. Rotella caught some heat regarding his tendency to do this from impatient fans this year, graciously acknowledging their unease by addressing such complaints via Facebook. The fact that Rotella listens to his fans while still staying true to the fundamentals of rave culture is a telltale sign that this year’s EDC Vegas, and EDC Week in general, is going to be one of top-quality production.

A limited amount of tickets are left for EDC LV and can be found here: http://insomniac.com/festival/edc-las-vegas-2014/tickets

Registration for EDMbiz Conference and Expo can be found here: http://wl.flavorus.com/insomniac/EDMbizLasVegas

Written by Anita Obasi

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