The deep house dynamo ZHU is pioneering a new brand of deep and sensual house music. After sprouting out of nowhere this last February with his cover of numerous Outkast songs on ‘Moves Like Ms. Jackson,’ the mysterious Los Angeles-based producer has gotten the internet buzzing with his high-quality productions and unique approach to his image. We have a million reasons to like this talented on-the-rise producer, but here are five of our biggest reasons to listen to ZHU.
1. He Chooses To Be Anonymous
ZHU isn’t the first artist that has chosen to remain faceless and nameless in his work. Other acts such as UZ, Myndset, and Bear Grillz have all made conscious efforts to remove themselves from their music and let their sounds speak on their behalf. Although his identity has since been revealed as Steven Zhu, this “No-PR, PR” approach has worked countless times for other artists, and we expect his allure to continue pushing his sound even further as the year goes on.
2. He Produces and Sings On His Tracks
It’s very unique for a house producer to provide their own vocals to their productions, although there are certainly renowned artists that have followed this formula such as Disclosure, Art Department, Shift K3y, and more. ZHU’s approach to his vocal work includes pitching his vocals down to create a drag-like effect, as well as weaving them into background melodies with reverb and other special effects.
3. His Catalogue Is Quickly Growing
Since dropping his “Moves Like Ms. Jackson” only 4 months ago, ZHU has provided numerous singles along with a new EP on his SoundCloud. Each of his tracks provide another look into the mind of the Los Angeles based producer, and there is always something new to expect from his productions. Our current favorites include ‘Faded’ and ‘Paradise Awaits,’ although his newest remix of Lana Del Ray’s ‘West Coast’ has been garnishing the most attention as of late.