TroyBoi Talks About the Method To His Madness [Interview]
There’s an emerging change in the sound of trap music at the moment and at the forefront of that shift is a Londoner they call TroyBoi.
If you’re familiar with The EDM Network SoundCloud accounts, there’s no doubt you’ve heard his quirky take on the banging anthems that defined the last year in club music. His songs “Souls” and “Don’t Be Judging” each have over 500,000 plays through the network, and it seems just about every week he’s putting out new tunes with the quality to back up the quantity. We caught up with him to see how it all goes down.
“When I look at producers like Pharrell, Timbaland and Dr. Dre and see how they have affected the music industry with their music and see what they have accomplished, I've always wanted that,” TroyBoi said. “I feel I have to work just as hard, or harder, if I want to achieve the respect that they have.”
The 26-year-old has his work cut out for him, but he also squares up to it. When inspiration hits, it’s common for TroyBoi to stake out in the studio for up to 17 hours straight as he pumps out a tune. It’s never forced; however, the producer (who is also 1/2 of SoundSnobz) says the best ideas and workflow come with a natural inspiration, such as a fresh melody suddenly popping into your head.
TroyBoi’s sound is one of the most recognizable in trap right now, and not only for his signature namedrop. He credits his Indian, Chinese, Portuguese, and Nigerian backgrounds for bringing diversity to his work through sounds he heard growing up. London, with its own brew of cultures and genres, has certainly added to the mix.
“This is why remixes are sometimes 10 times better than an original these days - because the producer that made the track had the balls to fuse the two genres together. This is why I experiment so much,” he said. “It would be an amazing feeling to be recognized as one of the producers who was known to contribute in revolutionizing the genre.”
And trap music is in need of some revitalizing if it wants to become a staple under the umbrella of EDM rather than a fad. It’s had some major breaks - “Harlem Shake, ” “Turn Down for What,” even Katy Perry’s “Dark Horse” – but each of those have embraced the same non-stop party vibe. Luckily, that small establishment has allowed a new wave of melodic, off-the-wall, and sound-designed focused trap to swell up from the undertow.
“I feel I'm still evolving, and I can't wait to take it a step further. I couldn't think of anything worse than being labeled as a 'Trap Producer' in a non-evolving genre, stuck making the same old beat pattern, same drum kit, same 808, same synths with the same old formula,” said TroyBoi. “I don't believe in being a one-trick-pony; I'd rather be a five-trick-platypus.”
Cover photo credit: Skyler Greene