Blind Music Discusses The Pros & Cons Of Starting An Anonymous Music Label
In today's age of instant information, it's always a sight for sore eyes when we notice someone in the industry going about things differently than everybody else. Blind Music refers to themselves as an anonymous label - an idea that we can't fault you for feeling is far-fetched at first. However, that anonymity is what allows this outlet to distinguish themselves from all the other conventional labels out there. We recently picked the brain of the mastermind behind this refreshing approach to dance music distribution. See what he/she had to say below.
(SB = Steve Bonez of EDM.com; BM = Blind Music)
SB: In an industry dominated by popularity an anonymous label is a bold yet somehow refreshing take on music distribution. Where did the inspiration come from for such a nonconformist idea, and how did Blind Music get started?
BM: Although some labels have brought out anonymous releases in the past, I don’t think anyone has quite taken it to this level. I wanted to see if you could make a release successful by doing the opposite of PRing it, which could go either way. The idea was talked about and developed for a long time before it got to the first EP’s release, but I think we’re happy with how it has gone so far.
SB: What has the response to Blind Music been amongst artists? Have you had any difficulties finding artists to contribute material?
BM: I think the response to the whole project from all people has been quite divided. Either people love it and are really excited to get involved or people think it’s pointless and aren’t interested. It hasn’t been too difficult so far to get the tunesthough.
SB: What about the response from the DnB community as a whole?
BM: I wouldn’t know really as a whole. I know what people think who I’ve spoken to and i’d say most people seem interested and intrigued. The first question is always who
made the tracks haha.
SB: Do you intend to keep your own identity hidden, and if so, has it been difficult maintaining your own anonymity?
BM: I’d say unless you know me you’re not going to find out who I am, but I'm not keeping it a secret when I’m approaching people about signing music and stuff. I think if I was completely anonymous as well it would be pretty much impossible to get any music for the label.
SB: How might identifying an artist’s work affect the way in which it is judged or interpreted?
BM: There’s a psychological phenomena I read about. I haven’t got the book on me now, but it’s called priming. There is evidence that subtle factors can prime your subconscious to make certain decisions and judgments about events or people. If you know who made a song then all the previous knowledge you have of who they are and what they have done is priming your judgment and understanding of that song. We’ve all heard a song by a recognized producer, which we know isn’t the best that they could do, but people are still going crazy for it. If you get someone to look at the art without all that information priming making their mind up for them before they’ve heard it then you get a chance to really see what the person thinks to the music.
SB: Are there any plans to ever reveal who the artists are?
BM: No. Everyone will stay anonymous.
SB: Is there a particular style you are looking to sign, or does that contradict the ethos of the label?
BM: Not as such. So far I’ve been excited by all the tunes i’ve received and as the EP’s drop you will see that for now, at least, there is no specific style or tempo for the label.
SB: What direction, if any, would you like to see the label go? Any final comments?
BM: Well, as the site says (http://blindmusics.bandcamp.com), it is an experiment more than anything else. I’d like it to be a successful experiment. I enjoy working on the project and I’d like to continue promoting a little bit of mystery. Thanks for talking to me.