In yet another testament to dance music's enormous growth, Calvin Harris and Avicii were included on Forbes' list of The World's Most Powerful Celebrities. Harris is ranked #21, and Avicii comes in at #47.
To gain some perspective on the situation, you need to take a look at the other names on the list. Harris is one spot below Kanye West and one spot above The Rock. He is tied with Tiger Woods. Avicii is one spot below football superstar Lionel Messi and ranked one spot ahead of Hollywood darling Bradley Cooper. Beyonce Knowles tops the list, with LeBron James and Dr. Dre ranked right behind her.
Dorothy Pomerantz of Forbes wrote a thorough explanation of how the list was put together. Take a look below.
"To create the Celebrity 100, we start by compiling earnings estimates for more than 200 celebrities to create a pool of top earners. To come up with our earnings estimates, we talk to agents, lawyers, producers and other in-the-know folks about entertainment-related earnings for each celebrity. That can include things like upfront pay for movies, syndication payments for old TV shows, tournament winnings and endorsements. We don’t deduct for taxes, agent fees or the other costs of being a celebrity.
Then we use Factiva to count how many times each celebrity was mentioned in print, on TV and on the radio between June 1, 2013, and June 1, 2014, the time frame for this year’s list.
We also measure social media reach with help from the smart people at StarCount. The Singapore-based company measures social networking power across 12 platforms including Twitter, Facebook, YouTube, Orkut and Weibo. Each star’s number is a reflection of how popular he or she is on the Internet.
This year, we also added an impact ranking (similar to the ones used in our lists of The World’s Most Powerful Women and World’s Most Powerful People) for each celebrity. The number is the degree of impact each celebrity has had on the entertainment industry and our culture overall during the prior year, based on the evaluation of the list editors, reporters and their sources for the list."
Dance music is truly taking over. With people like Skrillex and deadmau5 becoming household names, don't be surprised if you see even more producers on next year's list.
Cover photo credit: Rukes