Is Identity Festival Planning A Comeback?
Some of our readers may remember Identity Festival (ID Fest), the Warped Tour-esque event that slightly predated the massive mainstream explosion of EDM in the United States. ID Fest traveled from city to city with various lineups for complete steals. For example, in 2011 you could pay $20 to see Pretty Lights, Kaskade, Nervo, Rusko, Avicii, and more. 2012 brought Eric Prydz back to the United States for the first time in years along with Excision, Wolfgang Gartner, Hardwell, Arty, and more.
However, the festival failed to return after 2012's tour, and many people assumed it lost too much money for it to return. Social media accounts went dark, the site wasn't updated, and fake lineup posters teased fans...until today. ID Fest's Facebook just posted a status update asking, "What's up party people?" This seemingly random post has piqued the interest of fans. It remains to be seen what emerges from this enigmatic status update, but many people are speculating that ID Fest is coming back. Of course, this is pure conjecture, so don't think a comeback is a sure thing. There's always the possibility that an admin of the ID Fest Facebook page got bored and decided to mess with people.
ID Fest's vision and overall design may have been ahead of its time, but it could benefit greatly from EDM's recent mainstream success if it returned. In 2011, artists like Kaskade and Pretty Lights sat on the precipice of becoming major headliners and large-scale production for EDM fests was basically unheard of in most states. While other festivals have presumably taken the place of ID Fest, this event could make a huge comeback if it once again offers great lineups for unbeatable prices.
UPDATE: Only one day later, ID Fest has updated their page again with the post, "Who was there when Excision smashed IDentity!?" Be sure to follow ID Fest, as this sudden surge in activity could mean that the festival is making a comeback.
Cover photo credit: Rukes
Written by Cody Jones
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