EDM.com Spotlight

EDM.com Spotlight

Tinder Co-Founder Has Created A Similar App, But It's For Music

Tinder has quickly become one of the most effective ways for people to meet their future one-night stands and/or significant others. Now, one of the co-founders of the wildly popular app, Christopher Gulczynski, is bringing the swipe right concept to the world of music. Gulczynski, along with Tinder's former VP of design, Sarah Nick, have created Next as a platform for up-and-coming musicians. 

Musicians can upload a video of their music to Next, and users of the app will be able to watch 30-second excerpts of the video. If a user enjoys the video, they can swipe right to follow the musician on the app. Additionally, swiping right will allow you to share the musician's profile via SMS, email, and Twitter. Swiping left will dismiss the musician from your screen. Next's leaderboard allows you to see which artists have received the most likes on the app. 

Gulczynski says, "Being so close to Tinder, we liked the gamified feeling. The swiping mechanic is just a UI convention that we really like, but the core of it is everyone is given the same amount of attention. If you get a few swipes left and get knocked off the list, you can upload as many videos as you want to. Got a great idea for a song? Just put it up there."

If you're a producer, you know how difficult it is to break into the industry. Next aims to help fans discover unknown musicians, and it has the potential to develop into a useful platform for both artists and fans. "There's a stigma around the music industry that it's notoriously hard to monetize. What we're trying to do is circumvent that by growing a critical mass of people on the platform, by coming around the backside," says Gulczynski. "If the 'music industry' wants to be a part of it, we're going to force them to play nice. … Next is always going to be a home for the person with a guitar sitting in their bedroom. It'll never grow away from that. The core of the product will always be focused on the little guy."

EDM.com is a part of The EDM Network, and we are always doing everything we can to provide up-and-coming producers with the attention they deserve. Next seems to have the same vision, and it will be interesting to see how the app is received by the music industry. Hopefully, talented dance music producers will be able to utilize Next as a way to receive international support for their work.

Next is currently available as a free download in the iTunes store. To download the app, click here.

Follow Next:

[H/T: The Next Web]