Dance music and Snapchat made music history today, as DJ/producer Alesso is the first artist to premiere a music video through the popular social app. The music video premiered at 12:30pm Eastern Time via Snapchat and was uploaded to YouTube at 1pm Eastern Time through Vevo. As a first in the music industry worldwide, it will be interesting to see how Snapchat users and music fans respond to the innovative approach as we are possibly experiencing the first of many to come. 

To watch the video on Snapchat, add "Alesso" on Snapchat, and the video will appear in your updates. If you don't want to head to Snapchat to watch the video, click play below.

Also, Alesso released a behind-the-scenes clip for the video. The five-minute clip highlights the surreal concept of the multi-stage journey of life from the beginning to end. Alesso specifically aims to bring back rave to his music videos.

Alesso will officially release his next single, “Heroes,” via iTunes on September 15th, 2014. The track features Swedish singer/songwriter Tove Lo and has been debuted on Alesso’s official Soundcloud account and Pete Tong’s Radio 1 show.

Cover photo via Rukes

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