Dance music and Snapchat made music history today, as DJ/producer Alesso is the first artist to premiere a music video through the popular social app. The music video premiered at 12:30pm Eastern Time via Snapchat and was uploaded to YouTube at 1pm Eastern Time through Vevo. As a first in the music industry worldwide, it will be interesting to see how Snapchat users and music fans respond to the innovative approach as we are possibly experiencing the first of many to come.
To watch the video on Snapchat, add "Alesso" on Snapchat, and the video will appear in your updates. If you don't want to head to Snapchat to watch the video, click play below.