The Bixel Boys #FREELIFE jersey has been one of the hottest clothing items of the year. The LA-based duo, consisting of Rob May and Ian MacPherson, started giving out the jersey to DJs/producers and tastemakers. Skrillex, Emoh Instead of What So Not, Martin Garrix, Dillon Francis, Leighton of Adventure Club, and Lil Jon are just some of the stars who have been seen sporting the jersey. After an initial printing of just 50 jerseys, the duo has finally printed more for their fans, and they will be selling them on October 7th. On top of that, 100% of the proceeds will go directly to Camp Kesem, a student run non-profit organization that raises money to send children whose parents have been affected by cancer to a free week of summer camp.
According to Camp Kesem's website, more than 3 million children are affected by a parent's cancer. Parents want to provide their children with everything they could ever want, but cancer can take everything away. Camp Kesem states, "Because they [kids] don’t appear sick, their needs are often over looked and they suffer quietly, leading to academic, social, emotional, and developmental problems." An organization like Camp Kesem helps provide children with the opportunity to simply act like kids. Cancer can tear apart so much, but children should still be able to live a normal childhood. Donating 100% of the #FREELIFE jersey proceeds to Camp Kesem is a fantastic decision by Bixel Boys.
Bixel Boys are currently running a ThunderClap campaign to help spread the word about Camp Kesem and the jerseys. On the ThunderClap page, they wrote: "For those who have wanted this jersey, and wanted to represent what it stands for, this is their chance; and we hope through this campaign we've been able to spread a culture of positivity and serve those who deserve it."
For those unfamiliar with ThunderClap, it is a platform that allows you to create a campaign with a certain message that will be shared across Facebook, Twitter, and Tumblr. Your followers opt in to the campaign, and the message is sent out by all of the participants at the same exact time. This helps create a viral marketing effect. Right now, Bixel Boys' message is "“Purchase the #FREELIFE jersey to join our roster and help us beat cancer. http://thndr.it/1BNmAxM," and it will be shared on October 7th at 11am Pacific Time. As of this writing, there are 403 supporters of the ThunderClap with a collective social media reach of 426,026.