EDM.com Spotlight

EDM.com Spotlight

Avicii & Taiwanese Star Wang Leehom Release 'Lose Myself'

Back in June, Taiwanese superstar Wang Leehom flew to Los Angeles to work with Avicii on the song "Lose Myself." The two came together to create the theme song for the upcoming STORM Electronic Music Festival, which is taking place in Shanghai, China on October 5th and 6th. Listen to "Lose Myself" below.

Also, STORM Electronic Music Festival released a behind-the-scenes video so that fans could get a glimpse of the creative process for "Lose Myself." 

This song was a brilliant move by Avicii and his manager, Ash Pournouri. As always, Pournouri is thinking of how Avicii can break into different markets, and "Lose Myself" is the perfect opportunity for the Swedish producer to create a massive fan base in China. Avicii already possesses a huge presence on mainstream radio in the United States, and now, he has the opportunity to become a household name in the most populated country in the world.

[H/T: Dancing Astronaut]

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