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Life In Color Announces Global Tour With First Phase Of Cities

Life in Color (LIC) announced the first phase of its extensive world tour, set to begin in East Lansing, Michigan with headliner Diplo on January 17, 2015. The "Big Bang - The Creation of Color" tour will stop at a number of major college cities in the US as well as international sites including Argentina, Brazil, Chile, and Puerto Rico. The highly-anticipated, multi-sensory show is expected to cover more than 130 cities and 50 countries this year.

The company, recently acquired by SFX Entertainment, aims to expand into the forefront of the EDM market. Life in Color founder Sebastian Solano discussed the ambitious intention behind the expansion in an interview with Billboard. “From the Americas, to Asia, Australia, and Europe, we have plans to be dominant in every corner of the world.”  

 

According to Billboard, Life in Color will showcase its famous “Paint Factory” stage structure for the first time since its debut in Miami. In a related comment, Solano said, “We grew our events not only in attendance but also in production quality and talent booked. We also invested over seven figures in R&D to develop new paint shooting technology and grow our show from a paint party to a full-scale spectacle.”

The high-demand and success of the international festival is due to Solano’s forward-thinking strategy. “We want to reinvent ourselves every couple of years and make sure we stay ahead of the curve. The way the market is right now, the weak brands are starting to suffer from saturation and only the strong brands are succeeding. We are on pace to sell over one million tickets worldwide by 2016, and I want to be the first brand to do this. We also want LIC to be seen as a lifestyle brand, as we want to influence our fans to live their life in color and enjoy every minute of it. We want to interact with them 365 days of the year as they are our inspiration to keep going.”

Life in Color Tour Dates (Phase One):

1/17       East Lansing, MI        Lansing Center - UNLEASH Show w/ Diplo 
2/6         Lincoln, NE                Pinnacle Bank Arena 
2/7         Denver, CO               Denver Mart 
2/14       Rio De Janeiro, BR     Marina Da Gloria - UNLEASH Show 
2/16       Uberlandia, BR          Estancionamento Castelli Master - UNLEASH Show 
3/7         Fresno, CA                Fresno Convention Center 
3/7         Sacramento, CA        Cal Expo 
3/13       Buenos Aires, AR       Mandarine Park 
3/27       Cecepcion, CL           Sur Activo 
3/28       Santiago, CL             Espacio Reisco 
4/10       Rochester, NY           Main Street Armory 
4/11       Ann Arbor, MI           The Convention Center - Eastern Michigan University 
4/11       Houston, TX             Minute Maid Park Lot C  
4/11       Philadelphia, PA        Festival Pier 
4/15       Kingston, RI             Ryan Center 
4/17       Tulsa, OK                 Cox Business Center 
4/17       Normal, IL                The Corn Crib 
4/18       Chicago, IL               TBA 
4/24       Hartford, CT             XL Center 
4/25       Austin, TX                Carson Creek Ranch 
4/25       Albany, NY               TCU Center 
4/25       Columbia, MO           Midway Expo Center 
4/25       San Diego, CA          TBA
5/2         Tucson, AZ               The Slaughter House 
5/16       Cleveland, OH           Dock 32 @ The William Mather Ship (Behind First Energy Stadium) 
TBD       Seattle/Tacoma, WA   TBD 
TBD       San Juan, PR             TBD

[H/T: Billboard]

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Tags Diplo Life In Color Paint World Tour

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