Soy Sauce Reveals Identity With New Trak 'Broken Record'
After turning heads last year with tracks like “Sushi Park” and “Hungry,” anonymous future bass outfit Soy Sauce begin their 2015 with “Broken Record,” featuring vocals by Joni Fatora. The shimmering synths and mid-tempo BPM range of the track certainly contributes to their existing body of work, but perhaps more importantly, the accompanying art shows the cover of 1997 sci-fi/comedy film Men In Black with the faces of chill trap artist Royal and his collaborator, Soyboy, crudely Photoshopped on.
While identity reveals à la Zhu appear to be an emerging self-promotion gimmick in the EDM community, they also paint an interesting picture how the cult of personality in dance music differs from those of previous musical movements. While nobody denies that DJs have joined the ranks of global pop icons since the 2010 explosion of EDM culture, a degree of anonymity that they embraced in the 1990s and 2000s remains. Even already famous artists opt to let their music speak for itself in instances such as these, as if the reveals serve to reinforce that the artist could find success again without their existing brand.