With concert and festival tickets in such high demand, Google is making it easier than ever to find tickets with its new search engine improvements. One of many upgrades pertaining to music, Google searches will now include important ticket information from websites that have adopted the appropriate HTML code in its search results.
For years, Google has been making steady improvements on its search function that allow artists and concerts to be more easily found. In March of 2014, Google rolled out a similar feature regarding artist pages, which displays relative information on the right side of the browser. The latest feature makes it easier for fans to find tickets and information that they are searching for, and as Ticketmaster North America EVP of Marketing John Loken explained - an ambiguous Google search such as “Ariana Grande tour” will display relevant, specific information, rather than redirecting consumers to unwarranted results like Facebook fan clubs.
Ticketing companies like Ticketmaster, Ticketfly, AXS, Showclix, and TicketWeb have all built the appropriate HTML code into their development already, allowing Google to pull pertinent ticket information and put it a click away. Google’s development is all the more important as relevant search results have become the “front door to the Interwebs,” as Loken explains. With a near 100% increase in Ticketmaster traffic from primarily mobile search results, it’s clearer than ever that search results must be relevant and accurate.