EDM Venue Of The Month: Elektricity, Pontiac, MI
Elektricity Nightclub in downtown Pontiac, renowned for integrating an extravagant South Beach style and world-class acts in the Midwest, is a distinguished venue thanks to its stunning and intricate architectural design. The club’s Moorish-designed structure features exquisite exterior aesthetics, highlighted by a striking blue LED-lit display that reads ‘Elektricity.’ Boldly defined by its visually pleasing components, the façade signifies Metro Detroit's premier electronic music destination.
Integrating a vintage and modern-day style, the inside of the twenty-thousand square foot nightclub includes six bars and fifteen premium VIP sections. The magnificent interior is an industrial space fabricated with voguish furnishings and Art Deco-inspired lavishness, further enhanced with a secluded ‘Mojo Room’ and an outside patio. Combining avant-garde production with a vivid light show, Elektricity delivers a festival-like vibe on the dancefloor with blasting CO2 cannons, fog machines, and confetti. The loudspeakers, a custom designed McCauley Sound System, provides supreme audio quality and thumping bass for partygoers.
Since the venue’s inception, Elektricity has been host for popular artists like Diplo, Benny Benassi, Datsik, Claude VonStroke, and more. While prominent DJ bookings are a crowd-drawer for the nightclub, Elektricity also hosts weekly themed nights that create truly diverse atmospheres. For bass music lovers, Wednesday nights are ‘Bass Massion;’ as journey based on low frequencies. Saturdays are reserved for the cirque du soleil-inspired ‘Elektric Circus,’ presenting an enchanting experience for guests with burlesque dancers, fire performers, aerialists, stilt walkers, and other majestic entertainers. On Sundays, attendees are encouraged to wear white or fluorescent colors for the black light party ‘Glo Out.’ With consistent ongoing events year round, Elektricity is committed to providing supreme service to patrons. The staff consists of over thirty of downtown Detroit’s friendliest, beautiful, and most experienced bartenders, VIP waitresses, and shot girls.
Elektricity Festival Grounds has presented several sought-after concerts on its outdoor, open-air space such as Identity Festival and Mad Decent Block Party. It is also the venue for Pontiac’s block party Divine Playground, the largest outdoor paint versus foam show. In addition, Elektricity has presented events around the Metro Detroit area at The Detroit Masonic Temple, The Magic Stick, The Crofoot Ballroom, and more. Highlighting several of Detroit's proficient artists and international acts, Elektricity plans to announce details on Divine Playground 2015 soon.
Embedded deeply into the core influences of Detroit's original techno scene, the city has had an extensive history of legendary music. The venue acknowledges the roots of the Detroit-born genre, and the premier nightclub has assisted in the establishment and branding of Detroit’s local artists. At its core, the venue strives to develop and create awareness of local talented artists through bookings as support for nationally-known names. Today, the Detroit music scene is flourishing with artists such as TrblMakr, YOS, DJ Godfather, A Guy Called Amir, Attak, Trill Clinton, and Fun Fakt, to name a few. In turn, the illustrious brand plans to open a new underground Detroit house and techno nightclub in April.
Elektricity’s dedication to stay on top of the latest technology trends and the ever-evolving nature of music sets the venue as a premier nightclub in the Midwest.
Electricity’s Upcoming Events:
01-30 Oliver Heldens
02-21 Eric Prydz
02-27 Dada Life
Relieve NYE 2015 at Elektricity in the video below: