Coachella’s Neon Carnival is one of the hottest attractions during the massive California festival, and the exclusive party is moving across the desert and making its Super Bowl debut.

Typically hosted during the Coachella Music & Arts Festival, Neon Carnival has become one of the most sought-after events to attend, with celebrities in attendance ranging from Twilight actress Ashley Greene to actor-director Clint Eastwood. The event is invite-only, and guests are treated to an evening of dance music and bars interspersed between carnival games.

The Super Bowl will mark the first time that the Neon Carnival is being held somewhere other than Coachella, though its founder, Brent Bolthouse, has expressed interest in moving the party to different locations around the world. The exclusive event will be joining Super Bowl parties hosted by Playboy magazine, as well as DIRECTV and ESPN.

Check out the recap video for 2013’s rendition of Neon Carnival at Coachella.

[H/T Billboard]

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