Snapchat Takes On Facebook and Twitter With New Feature
Social media app Snapchat has unveiled Discover, a new platform built into the service which allows its users to access curated news stories and other entertainment. The company recently finished a fifth investment round, which brought its net worth to $485 million, and Discover appears to be the first of a series of new functions.
Users can access Discover by tapping a circular icon on the top of the app’s Stories screen, which then takes them to a grid of various media and entertainment outlets’ logos. Tapping one of them shows the user a short teaser followed by ten-second videos showcasing the day’s headlines. The articles and videos are hand selected each day, and Snapchat has not ignored the significantly younger demographic of its user base; among the music content curated for Warner Bros.' first day of stories were releases by David Guetta and Drake.
"Social media companies tell us what to read based on what’s most recent or most popular," reads a blog post on Snapchat's website. "We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.
Snapchat has made interesting content curation arrangements with outside companies in the past - during 2014’s Electric Daisy Carnival outside Las Vegas, the app rolled out a feature called “Our EDC Story” which allowed users to upload photos and video to one collective story accessible by anyone following the user name “EDCLive.”