While Snapchat users have been busy barfing up rainbows the last few weeks after the app's latest addition, most of us have predictably failed to read through that novel's worth of legalese that outlines the user terms you most likely clicked past to get snapping. Check out this important information you may have missed when you agreed to those terms below:
Snapchat has declared the right to "worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit and publicly display that content in any form and in any and all media or distribution methods (now known or later developed)."
Yep, you read that right. Snapchat owns any content you've uploaded to the app, including your likeness, your voice, and any questionable photos you've taken of yourself. Snapchat states that the new changes are for research purposes, but the new terms also state that both Snapchat and its partners may use any content uploaded to the app for public broadcast, marketing and advertisements. Snapchat and its partners under the new terms may use your photos and videos outside of the app itself and have no obligation to inform you if they do.
Snapchat's new terms represent a fundamental betrayal to the ethos that brought them to popularity to begin with, promising to delete all user uploaded content within 24 hours. These new changes in policy represent a rather egregious invasion of privacy on users, and we're willing to bet many of Snapchat's users didn't know what they were agreeing to.