EDM.com Spotlight

EDM.com Spotlight

Hey Ladies: Apple Thinks You Can't Find Music Without Men's Help

The famed producer, cofounder of Interscope, and current head of Apple Music Jimmy Iovine was recently on CBS This Morning, and made some bizarrely sexist comments to go along with Apple's bizarrely sexist TV ad.

Jimmy Iovine and Apple Music seem to be gunning for DJ Frontliner's place at the head of the sexist neanderthal pack.

"I always knew that women find it very difficult at times - some women - to find music... I thought of a problem: You know, girls are sitting around, you know, talking about boys, right - or complaining about boys, when they have their heart broken or whatever. And they need music for that, right? So it's hard to find the right music. Not everybody has, you know, the right list, or knows a DJ or something."

Wow. So we start with the assumption that women spend their free time talking/complaining about boys. And sometimes, the poor little dears get their hearts broken, so they need music to comfort them. But they couldn't possibly know anything about music themselves, or have developed their own tastes or preferences. But thankfully, Jimmy and his Apple Music service can come to their rescue, showing them the music that they need so desperately, but can't find for themselves. [brb, throwing up]

I can't say it's terribly surprising that a rich old white guy would think this way, but I'm a bit stunned that Apple would let such a walking PR disaster on talk shows. Then again, Apple obviously approved the commercial, which promises women "A boyfriend who makes you a mixtape, in your laptop".

See the whole interview from CBS This Morning below:

Follow EDM.com: