Hey Famous DJs: Wanna Prove You Don't Use Ghost Producers?
Twitch, the massively popular live streaming platform for video games, recently launched a new branch of their service, Twitch Creative. The idea behind Creative is to give all kinds of artists and artisans a way to broadcast their creative process live.
The debut of Creative was brilliant, showcasing 8 days worth of Bob Ross painting, in all his weird, charming glory. For when you've had enough of painting happy little trees, Twitch suggests a broad list of possible types of content on their FAQ, including:
Electronic and robotic projects
Cooking and baking your own recipes
Software and game development
Building custom PCs
Creating an original dance routine or choreography.
The idea of watching a dancer develop a routine, watching an engineer build a robot, or watching a tattoo artist embed their art into someone's skin - these all sound fascinating to me. But for the EDM scene, obviously "music composing" is the most important on this list. If Creative catches on among producers and DJs, it will open up some great possibilities.
Twitch is familiar to many EDM fans, both because there's a lot of overlap between the EDM and gaming community, and because deadmau5 has already used the platform to live stream his studio work (along with his gaming). But now that Twitch has officially established the Creative platform, I'm hoping the whole EDM community will embrace it. This could give aspiring producers and DJs a chance to watch their favorite artists work, and share some insight into how they make such great music. Of course video tutorials have been around since YouTube started, but it's rare to see a big name artist do an in depth tutorial or full studio session. If Twitch Creative becomes a significant social presence in the EDM community, it will encourage more artists to get involved, to better connect with their fans.
Beyond the obvious positives of sharing knowledge and getting to know our favorite artists better, I see two secondary benefits this could have. The first is showing the snobbish, EDM hater crowd just how complicated and difficult it is to make original, high quality electronic music. The second, and most exciting for me, is that it will give legit EDM artists a chance to silence accusations of using ghost producers once and for all - and maybe reveal some famous acts who take credit for music they didn't make. With the recent shitstorm surrounding Carnage and his train wreck of an 808 tutorial we've seen that fans do care about creative authenticity; that if an artist claims to produce their own music, but comes off as clueless in a studio video, fan backlash will follow. In my book transparency is always a good thing, so here's hoping the EDM community embraces Twitch Creative.
Check out Twitch Creative for yourself: