We’d like to take you back to 1996 – a leap year, an Olympic Games year, and a year when EDM saw one of the more genius marketing schemes… DJ-themed trading cards. Reflective of the transition that DJs made from musicians shrouded in secrecy to the spotlight of stardom, these trading cards outlined stats of renowned performers like they were celebrity athletes.
The trading cards were the spawn of a promotional initiative by K7Stud!o, a Berlin label who was in the midst of advertising their latest edition of Mr. C’s X-Mix: The Electronic Storm mix CD. The trading cards were offered not as individual collectibles, but rather as a pack in tandem with the CD itself.
Stats on the trading cards highlight the DJs’ longest and shortest shows, number of record releases, total DJ bookings, average BPM, and more. The cards also celebrate legends like Richie Hawtin, Carl Cox, and Paul van Dyk, making these cards one valuable throwback piece.