For those of you who might have missed it, 2013 was a very good year for Avicii. His hit song “Wake Me Up!” broke him into the mainstream, and he’s been cashing in big ever since. His manager and founder of At Night Management Ash Pournouri recently released a guest feature on Billboard, where he praised the streaming service for its contribution to his artist’s meteoric rise.

“Too many people have the wrong idea about what Spotify is. It's not a one-way street; it's a two-way platform that allows you to creatively market your music while generating revenue, and it played an integral role in breaking Avicii stateside and exposing him to new audiences worldwide.”

There is no denying that his strategy worked. “Wake Me Up!” sits as the most-streamed song in Spotify history, racking up over 300 million plays and counting. But Pournouri is not resting on his laurels. He has an eye turned to the future, and a clear vision of where music consumption is headed.

“Streaming is, for the foreseeable future, the optimal way of consuming digital content as the world grows more and more connected. According to Next Big Sound, there were more than 434 billion total music streams in 2014, up 95 percent from 2013. And an Edison Research report shows that teens spend more time streaming music than listening to AM/FM radio. Are you really going to say "no, thank you" to millions of Spotify users because you are waiting for the old way of doing business to return?”

Read his full article here.

Cover photo: NoiseArena

About the Author

EDM.com Staff

Join The Conversation