Beats By Dre Are Cheap
In news that probably surprises no one, it has been reported that Beats By Dre are extremely cheap to make. Estimates of the headphone's production cost are around $14 per set. This isn't so bad until you consider the fact that they generally sell for several hundreds of dollars.
Mark-ups aren't anything new. It is capitalism, after all. Unfortunately for Beats, however, its reputation may suffer as a result. TIMES didn't have anything nice to say, for example.
Regardless of how they actually sound, Beats has managed to hold to over a quarter of the headphone market. Shout out to celebrity endorsement!