Insomniac Fights For Electric Daisy Carnival Trademark In Australia
Dating back to the year 1997, Insomniac Events has been hosting some of the best dance music events in the history of American rave. Insomniac is the event company behind the touring festival Electric Daisy Carnival, with installments in Puerto Rico, Mexico City, London, Orlando, New York and it's main event at the Las Vegas Speedway in Las Vegas, Nevada. As a result of the brand's booming success, Insomniac has been scouting other locations for future EDC festivals, specifically Australia.
Unfortunately, CEO and founder of Insomniac Events Pasquale Rotella hit a dead end as Stephen R. Enos, also known as Steve Kool-Aid, has objected Insomniac's trademark request. Before Insomniac Events was founded, Enos ran a rave series in LA during the 80's and 90's called Electronic Daisy Carnival creating the brand name. Insomniac Events has been battling for the trademark 'Electric Daisy Carnival' in the United States since 2010, as Enos objected and claimed that he was the actual originator of the brand. Enos also sued Insomniac Events in the California Central District Court, although the final outcome is unknown. In June 2013, Enos requested to trademark the name 'Electric Daisy Carnival' in Australia; although, Insomniac filed for opposition just six months after.
The legal battle is still underway, and Insomniac fans can only speculate as to the future of festival giant Electric Daisy Carnival.