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David Guetta Embraces Fashion with New Tag Heuer Partnership

David Guetta has been a DJ in the electronic music scene for a longer than some of his fans have been alive. The producer has over 20 years under his belt, and he's still going strong. With his longstanding career, Guetta has seen several fashion trends in the dance music scene come and go, from the instantly-recognizable JNCO jeans of old to the kandi kids of today. Now, Guetta is making his own fashion statement as he pairs with Swiss watch and accessory brand Tag Heuer for their #DontCrackUnderPressure campaign.

The Heuer x Guetta partnership is inspired by Tag Heuer’s company culture and their signature #DontCrackUnderPressure brand, which is all about being unafraid of challenges and always pushing the envelope. Alongside this campaign, Tag Heuer is launching a David Guetta special-edition watch that will perfectly adjust to all time zones thanks to its GMT functionality and a special “day/night” symbol.  The company will be featured as a part of Guetta’s summer residency in Ibiza.

Check out the Guetta’s special Tag Heuer watch above, which was unveiled at Baselworld 2015, and listen to his latest collaboration with Nicki Minaj and Afrojack, “Hey Mama,” below!

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