Tiesto and Martin Garrix 'Live It Up' In New 7UP Commercial
7UP is recognized as one EDM's biggest brands and supporters, and they have continuously highlighted the true potential of dance music through their creative campaigns. Their #7x7UP program aims to show fans how to "live it up" to the fullest by bringing fans an unparalleled experience in the 2015 festival season.
To help launch their new venture into dance music, the brand has paired with world-renowned DJs Tiesto and Martin Garrix to serve as the new faces of #7x7UP. The duo is premiering their new partnership alongside a brand new collaboration and a new line of limited edition 7UP® cans.
Utilizing their talents as worldwide tastemakers to "live it up," Tiesto, Martin Garrix, and 7UP have worked together to premiere a brand new video to pair with their new single, "The Only Way Is Up." Watch the video below:
To learn more about the #7x7UP campaign, visit 7UPMusic.tumblr.com and follow the social conversation using #7x7UP.