In 2014, soda brand 7 Up reached out to EDM fans with its 7x7 promotions that were advertised during music festivals such as Ultra Music Festival and EDC Vegas. For the promotion's second year, 7 Up partnered with Tiësto and Martin Garrix as the two producers contribute designs for three limited edition 7 Up cans. Additionally, the two producers have created a new song specifically for the new 7 Up commercial that will debut on March 26 in Miami. These promotions have boded well for the soda brand and is likely why we've seen the addition of the Stage 7 activation to so many electronic music festivals.
Listen to the Tiësto remix of the Garrix track "Gold Skies" below: