EDM.com Spotlight

EDM.com Spotlight

Spotify To Begin Tailoring Ads Based On Your Mood

More and more music fans are switching over to streaming music platforms such as Spotify, but listeners who do not pay for the premium services are forced to face ads. While most are short, ads can have nothing to do with listeners' themselves. Spotify is launching a new ad system to tailor ads according to users' moods and the activities they are currently engaging in. The system determines this by analyzing listening habits and playlists. Attempting to hone in on specific interests and services, this may make the ad experience a bit more bearable. 

While Spotify tries to improve its ad model, you can try to improve your own user experince by checking out Buzzfeed's video on 5 Spotify Tricks You Need To Try below: 

[H/T: Fact Mag]

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