See What Electric Daisy Carnival Looked Like In The Year 2000
A new documentary is offering a fascinating look into early rave culture via the beginnings and evolution of Electric Daisy Carnival. The first official Electric Daisy Carnival was held in in 1997 at the iconic Shrine Expo Hall in Los Angeles. In less than 20 years, Insomniac has gone from a modest festival to the one of the biggest brands in dance music. The flagship festival and its five satellite events attract hundreds of thousands of electronic dance music fans each year, which has led to the birth of other festival series including Nocturnal Wonderland and Escape from Wonderland.
CEO Pasquale Rotella and his team were not the first people to throw an Electric Daisy Carnival event. HARD CEO, Gary Richards, better known as Destructo, actually held the first EDC in a nondescript warehouse in Los Angeles in 1992 with the help of his friend, Steve Kool-Aid. Rotella received permission from Richards and Steve to use the Electric Daisy Carnival name for his festival - and thus, a global brand was born. Now, Pasquale Rotella has a net worth of $10 million.
In its nearly twenty years of existence, EDC has gone through several transformations. The festival called the Los Angeles Coliseum home until 2010, when the festival outgrew the space. The festival was uprooted from Los Angeles and moved to Las Vegas, where it is now held at the Las Vegas Motor Speedway. Below is an hour-long documentary that follows EDC in its early days starting in the year 2000. See for yourself how far Insomniac’s flagship festival has come.