Zedd Premieres New Track At Extravagant, All-Night Party
Instead of simply announcing his new album True Colors and promoting it traditionally, Zedd has launched an innovative campaign to give dozens of fans the experience of a lifetime. From taking Phoenix fans on a hot air balloon ride to bringing San Francisco fans to party on the infamous island of Alcatraz, Zedd's ultra special event series is not only letting fans hang out with Zedd but also gives them the exclusive opportunity to preview a song from the upcoming album. For the fifth track on the album, Zedd surprised 50 lucky fans in Denver, Colorado with an unforgettable experience.
This installment of the True Colors campaign found Zedd renting out the entire Stanley Hotel for a night of ghosts tours, special "Blue Moon Shining" cocktails and tarot card readings, which all led up to the magical moment when the producer debuted his track "Illusion" featuring Echosmith.
The Denver event was the fifth installment of Zedd's uniquely creative promotional campaign for his upcoming album True Colors. Each song on his sophomore album is associated with a color, which inspires the theme and location for each exclusive party. 10 songs, 10 colors, 10 cities, 10 distinct locations.
For each of the 10 events, fans can compete in a scavenger hunt by finding and snapping a photo with six "Z" insignias. The first 50 fans to finish are immediately escorted into limousine buses and taken to a secret location for the Zedd-venture of a lifetime.
You can follow the campaign and participate yourself by staying tuned to the ZeddTrueColors.com website, which has countdowns to each event.
Photo Credit: Rukes