"It's a bit disheartening to see the amount of publicity this has gotten and the fact people seem to like to find something negative to focus on - when in fact nothing negative was meant."
In light of a recent article posted by the New York Times, Swedish duo Axwell /\ Ingrosso have inadvertently sparked controversy in the electronic dance music realm. Ingrosso was quoted in an interview as he attempted to justify mass appeal from his own perspective: "Underground dance music — in the nicest way possible — it’s amateur." At first glance, this statement seemingly carries a negative connotation as it could possibly offend producers who fall under the underground dance music genre, and it did.
Although the original article aimed to "shake the rafters," their comment only fueled the fire towards producing big room, progressive house versus less popular, underground genres. Some producers representing the sounds of the underground including Eats Everything and Sasha took to Twitter to voice their reaction to the situation.
It has been and always will be a heated debate whether big room bangers are as skillfully produced as other genres, in this case underground genres. With both members of Axwell /\ Ingrosso hailing from the legendary EDM trio Swedish House Mafia, these artists are responsible for some of the most iconic tracks of the electronic genre. Even now, the duo is killing it with their chart topping tracks “Something New” and “Can’t Hold Us Down.” In response to the negative feedback of the NY Times quote, the two explained how the comment was meant to be taken:
“Listen up! The amount of bashing we've been given throughout the years for being commercial has been on a record level. and then a rather positive quote about 'our' underground music gets put out of context - we are condemning underground music as a whole, and bashing where we come from? Seriously?
We were merely answering the question . . . which we answered from our
standpoint - ie. underground music if that's what people label our early
releases as - for us - was our amateur stage."
This is just one of many examples as to how our online interactions with one another can be misinterpreted and even initiate a viral-uprising. Axwell /\ Ingrosso blamed the misconstrued comment on cultural transmission, stating that the comment related more towards level of awareness of their music versus the talent behind underground producers.
Axwell /\ Ingrosso started off their explanation with an interesting argument; pointing out how they often get criticized for their big room, mainstream sounds. As EDM continues to evolve, we are watching underground genres gain momentum as they inch closer to the mainstream masses. Vice versa, mainstream masses are getting more and more exposure to a wider range of electronic dance music.
[H/T: DJ Mag]
Cover photo via Wunderground Music
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