EDM.com Spotlight

EDM.com Spotlight

Pusha T Explains Why More Hip Hop Artists Should Go EDM

Pusha T, one of hip-hop's fastest rising stars, is becoming a hot commodity, both within hip hop and beyond. Some of the music industry's biggest names have all recruited the lyrical and vocal talents of the rapper including Kanye West and Pharell Williams. But this American hip-hop artist is no stranger to the dance music world either, having recently collaborated with Axwell & Ingrosso, Tiga and Diplo's Major Lazer. In a recent interview, Pusha T sat down with Billboard to discuss electronic dance music. What he had to say was rather interesting... 

Pusha T, born Terrence Thornton, expressed the concept of fusing the gap between rap and EDM. Pusha T's interest in EDM, as he told Billboard, stemmed from his trips to Europe on the festival circuit. His debut performance at Ultra music festival came as a turning point for the musician, aiding him to realize that he had to step up his performances to be on-par with the dance music artists' production and energy levels. As Pusha T explained, many hip hop artists are already taking cues from electronic shows: "People are taking notice," he said, "It's going to be a new wave."

When asked whether or not his longtime rap fans have been open to his excessive entries into EDM, he explained...  

"My hip-hop fans are a little spoiled -- they want a particular level of lyricism and energy that I'm known for. When they don't get that, it takes a little time for them to open up to it. But electronic fans are as free as the music."

With Pusha T as one of the leaders of the hip-hop pack, there is no doubt in our minds that more of these unlikely hip-hop riddled EDM collaborations will be hitting the airwaves in the near future. 

"If hip-hop artists are smart, they'll do it. It's such a broad audience, and the energy in those crowds is second to none." 


Read the full Billboard interview here.


Cover photo credit: Terry Richardson

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