EDM.com Spotlight

EDM.com Spotlight

Eric Prydz Releases Mind-Bending Music Video For 'Generate'

Eric Prydz maintains a passion for cutting-edge technology as seen in his live show spectacles. And there is no denying that Prydz is the king of visual aesthetics, primarily due to his HOLO hologram venture and the heavy saturation of laser beams during his live show performances.

The Swedish DJ/producer is known for putting out some of the biggest dance music hits today, including “Call On Me,” “Pjanoo,” “Every Day,” and countless others. Now, Prydz is back with “Generate,” which displays his uplifting synth composition beside classic Prydz-styled lyrics that will have you singing along all day long.

Check out the new 4k resolution music video below…

Thanks to director Bradley G. Munkowitz known as GMUNK, Prydz’s “Generate” received a high-tech accompanying music video, “which in itself was synonymous with one powerful idea: Energy.” The illustration of the 4K music video is comparable to that of the video designer's previous project Tron: Legacy and Oblivion.

Watch the making of the “Generate” video from behind the scenes below...

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