See What Company Is Claiming It Can Predict The Next Hit Song A Month In Advance
What happens when you press that blue button in the Shazam app? A lot more than the average user thinks! Not only does “shazaming” allow the app to collect data on the songs that are garnering the most attention, but it can see at what rate a song is growing in popularity and even which exact parts of songs are shazamed the most frequently.
In the video below, vice president of Shazam Cait O’Riordan explains what the data from over 100 million active users really means and how they use it.
Shazam data can actually predict a hit 33 days out, she says, using Clean Bandit, Tchami and Ellie Goulding as examples. Clean Bandit’s “Rather Be” landed the most shazamed song of 2014. Tchami displays an unusual spike in shazams on Fridays and Saturdays with little to no radio airplay as a result of the club scene.
O’Riordan also pointed out a 2015 trend between music and film. With box office films such as 50 Shades of Grey, and Fast And Furious 7, songs like Wiz Khalifa’s “See You Again,” The Weeknd’s “Earned It,” and Goulding’s “Love Me Like You Do” all received a spike in Shazam activity after the films release.
You can watch the full video from Strata + Hadoop World 2015 to learn more about how Shazam has become the crystal ball of hit songs.