Zedd Throws An Exclusive Underwater Party With Special Guests
Rather than simply announce his sophomore album, Zedd is promoting his album True Colors in a totally unique way. From whisking fans away into the deserts of Los Angeles, to flying high in a hot air balloon above Phoenix, to taking over the island of Alcatraz, Zedd’s forward-thinking campaign is not only giving his fans an opportunity to see the German producer in an extremely intimate setting, but they also have the opportunity to preview an unreleased song off of the album. For his latest stop, Zedd went to windy city of Chicago for a surprising underwater adventure.
In Chicago, fifty lucky fans who completed a scavenger hunt were taken to Shedd Aquarium. The entire aquarium was tinted a vibrant magenta. There, Zedd premiered the sixth song off of True Colors, titled “Beautiful Now.” Fans were able to hang with the producer and went home with magenta hued Beats by Dre headphones, in addition to gifts by T-Mobile. But that's not all...
Fans also walked away with a memory of an amazing experience they won't soon forget...
The Chicago event was the sixth installment of Zedd's creative promotional campaign for his upcoming album, True Colors. Each song on his sophomore album is associated with a color, which inspires the theme and location for each exclusive party. 10 songs, 10 colors, 10 cities, 10 distinct locations and 10 life-changing experiences.
For each of the 10 events, fans can compete in a scavenger hunt by finding and snapping a photo with six "Z" insignias. The first 50 fans to finish are immediately escorted into limousine buses and taken to an undisclosed location for what's sure to be one of the most memorable experiences of their lives.
You can follow the campaign and participate yourself by staying tuned to the ZeddTrueColors.com website, which has countdowns to each event.