A host of big name DJs including Martin Garrix, Oliver Heldens, 12th Planet, Afrojack, Laidback Luke and many more have teamed up with Insomniac on a new initiative called #WeAreWideAwake to combat the epidemic of drug- and alcohol-related deaths at festivals.
Their mission: To harness the values the dance community was built on to spread awareness, reduce harm and encourage fans to look out for one another: "If you see something, say something."
Insomniac is also working with the non-profit organization Brent Shapiro Foundation for Drug and Alcohol Awareness, which was started by Robert and Linell Shapiro after their son died of a drug and alcohol overdose at a festival in 2005.
“If someone had said something, our son, might still be alive today,” says Linell.
Watch their important message below...
Insomniac’s CEO and founder, Pasquale Rotell says of the campaign, "As human beings, we owe it to our fellow brothers and sisters to simply look out for one another. Being united and wide awake means living life with both eyes open, and working together to make sure we enjoy this wonderful culture safely and responsibly.”