EDM.com Spotlight

EDM.com Spotlight

Jack U & Justin Bieber Collaborate With Fans On 'Where Are U Now' Music Video

Last month, Jack Ü called upon their LA based fans to assist their ambitious interactive art-driven music video concept for their hit single “Where Are Ü Now” with Justin Bieber. The concept was fairly simple but righteous nonetheless: Fans were able to create art directly onto video frame footage of Justin Bieber.

The frames were then made into a full video, which created a collage of hand-drawn animated art superimposed on Bieber’s performance in the video. The result is a stunning and innovative approach to an artistic music video that allows artist and audience to collaborate.

The video was released exclusively to Samsung users, but a rip of the video has appeared on Youtube so those of us with other carriers can check out the video in all its glory...

Follow Jack Ü: