Informative, Educational, & Enlightening: EDMbiz 2015
In just a few weeks, many industry executives and up-and-comers will be making the trek to Las Vegas to listen to some of the greatest and most knowledgeable minds in dance music share their thoughts on issues specific to the business at the 4th annual EDMbiz Conference & Expo.
Since its inception in 2012, EDMbiz has strived to bring together the entire dance music ecosystem for a progressive and forward-thinking program to discuss and address the issues that are facing dance music. Though EDMbiz is still in its nascency compared to other dance music conferences like Winter Music Conference in Miami or Amsterdam Dance Event in Amsterdam, the conference opens up a dialogue to address some of the biggest issues that are facing dance music in the present, and the hurdles that stand in the way of electronic music’s growth.
Last year, Th3rd Brain Management CEO and Krewella’s manager, Jake Udell, led the “#20SOMETHING” panel, which focused on up-and-coming music execs who were making major moves. Udell, alongside Adéllyn Polomski, Director of EDM Initiatives at Clear Channel Media, Andrew Keller, Director of A&R at Columbia Records, Danny Bell, Director of Marketing & Talent Buying at HARD Events, Michael George, a manager at the Scooter Braun Projects, Mike Darlington, CEO of Monstercat, and Nathan Lim, Co-Founder of Th3rd Brain, touched upon important talking points for industry hopefuls such as their inspirations, how they identify opportunities, and their networking tips and tricks. The importance of Udell’s panel cannot be overstated, as the new generation of industry hopefuls will be championing dance music in just a few short years.
For its 4th edition, EDMbiz is continuing its unparalleled growth with the addition of two brand new contests, the EDMbiz Startup Contest and Best Record/A&R Contest, that showcase emerging talents as well as a new program featuring a slew of new and returning speakers. The EDMbiz Startup Contest gives five promising startups the opportunity to pitch their product or idea, whether it be digital, mobile, live, physical, or anything in between, to a panel of high-level executives and venture capitalists, who will then select the winning product. The Best Record/A&R Contest offers an aspiring artist the chance to have an original track released on Insomniac Records. The top 6 tracks to make it through a crowd-sourced voting period on Wavo would have the opportunity to jump start their career and present their track live to a panel of artists, festival promoters, label heads, and A&R directors at EDMbiz.
Keynote sessions and panels account for the majority of the three-day conference, and EDMbiz 2015 will feature a keynote session by James Barton, President of Electronic Music at Live Nation, who witnessed the meteoric growth of dance music firsthand. Barton took the weekly UK club night, Cream, a hotbed for some of dance music’s biggest stars in the 90s, and turned it into a global brand with a record label and a major player in the iconic Creamfields festival in the UK. Tony Hsieh, CEO of Zappos.com and Founder of Downtown Project, will take the stage for the second keynote session, as he discusses the “City as a Startup,” and his vision for the Downtown Project, a re-vitalization of downtown Las Vegas into the largest community-focused city in the world. Ethan Baer, CEO of EDM.com, will also be speaking at the conference amidst the journalism panels.
Topics that will be discussed during panels at EDMbiz include the “Future of Dance Music Journalism,” “EDM: Just the Facts, Man,” and the return of the conference’s signature artist panel. The “Future of Dance Music Journalism” panel addresses a particularly interesting issue, as dance music has thrived on the shoulders of blogs. However, as dance music has grown, a number of blogs have begun to make the transition from an informal media source to a trusted publication, and the role of blogs in the future of dance music is uncertain.
EDMbiz is more important now than ever, as electronic music continues its growth into uncharted waters, and there is a need for an open dialogue between the industry’s power players. Badges to EDMbiz 2015 are still available, and you can get yours here.